We have the heart and passion to fulfill

  • At Crimson Counseling we have the heart and passion to help teens and adults with social, communication and executive functioning challenges move closer to independence. These challenges may be known as autism, traumatic brain injury, ADHD, oppositional defiance, conduct issues, and obsessive-compulsive disorder. We offer services to these individuals and just about everyone else.


  • We use evidence based practices to train individuals on the skills needed to be successful in their life. We strive to make the lives of the individuals we serve healthier and happier


We help build skills

We use a behavior skills training approach. We teach the skills, we model the skills, we rehearse the skills and then provide reinforcement and feedback.  We use an experiential approach in clinic, community and home settings. We believe skills need to be taught and reinforced naturally so they can generalize into all settings of life. 


Ryan has a passion to help youth and young adults with social, emotional, and behavioral challenges move closer to independence. He has a passion for experiential learning and using the outdoors as a learning environment to teach skills. Ryan loves entrepreneurship and seeks to incorporate evidence-based practices along with entrepreneurial principles in the treatment of the individuals of Crimson Counseling. Ryan believes that with the right learning environment we all have the ability to align ourselves with our personal values and live a productive, successful and happy life.
Ryan Ruud - LCSW, BCBA, LBA

President / Owner

Clinical Team

Tony Maiocco - BCBA, LBA

Clinical Director – ABA 

Dallas graduated from the University of Utah, receiving his Master’s Degree in Social Work. Dallas has almost a decade of experience working with a wide variety of demographics, including individuals with Autism, anxiety, depression, trauma, and more. Dallas is trained in an evidence based treatment modality, EMDR. Dallas believes in getting outside, being active, and using experimental activities as a learning tool for treatment and success.
Dallas Garner - LCSW

Clinical Director – Mental Health


Licensed Clinical Psychologist – PhD

Briahna is a hard-working passionate individual, willing to go above and beyond for all clients. She has experience in working with many demographics and ages. She has found that counseling geared towards assisting individuals with behavioral, social, and emotional challenges is a love of hers in the mental health field. Briahna is devoted to giving her clients at Crimson Counseling the best possible evidence-based treatment available. She has skills in the ABA field, addiction, and cognitive-behavioral approaches a well as others. She believes that with the right approach of counseling and if people are willing, the love and appreciation for life and happiness can greatly increase. It is a goal of hers to assist every individual to be willing and accepting of the challenges of everyday life.

Mental Health Therapist – Cedar City, UT

Tucker graduated from BYU with a Masters in Social Work April of 2022. He has a passion for working with kids, teens, and individuals on the autism spectrum. Tucker believes in taking a client centered approach, using their strengths and goals to shape the life they want to live. He is trained in EMDR and TF-CBT, and loves helping people process past traumatic experiences. Tucker loves the outdoors, playing pickleball, tennis, and basketball, and spending time with his wife and son.
Tucker Wallace - CSW

Mental Health Therapist – Cedar City, UT

Ray Forrester - LCSW

Mental Health Therapist – St George, UT

Wendy Weller -BCBA, LBA

Behavior Analyst – Mesquite, NV

Joleen Kim - LCSW

Mental Health Therapist – St George, UT

Heidi has worked with individuals on the autism spectrum for over 20 years. She graduated from ASU with a Master's Degree in Education Curriculum and Instruction in August of 2017 and became a Board Certified Behavior Analyst the following February. She specializes in working with high support needs clients on the autism spectrum. Heidi believes in a positive approach, using techniques that promote confidence, independence and self-esteem. She is passionate about her work and values parent input in creating treatment plans that improve quality of life for the families she works with.
Heidi Yardley - BCBA, LBA

Behavior Analyst – Cedar City, UT

Jessica Toro received her Bachelors degree in psychology from southern utah university in 2012. She later received her masters degree in curriculum and instruction with an emphasis in applied behavior analysis from arizona state university in 2019. Jessica has had a life goal of finding a profession that allows her to help those who may not be able to help themselves. Jessica has worked with individuals on the autism spectrum for 9 years and became a board certified behavior analyst in october of 2020. Jessica is a passionate about learning and teaching skill to individuals so they can be truly successful in life, and loves seeing the positive changes that applied behavior analysis can bring into the lives of those she works with.
Jessica Toro - BCBA, LBA

Behavior Analyst – Cedar City, UT


Andi graduated from the University of Utah in Healthcare/Hospital Administration with an emphasis in Behavioral Health, as well as a degree in Sociology. Andi has over 20 years of experience in the field of healthcare administration within various industries and has worked extensively in administration throughout her professional career. As Director of Business Development, she is responsible for encompassing developing infrastructure, promoting and ensuring growth and development, analyzing current processes, and recommending and implementing procedural or policy changes to improve operations. She also provides input on recruiting and employee relations, information technology as well as managing our scheduling department, adult and teen day treatment programs, community programs, and extension offices in Cedar City, Kanab, Hilldale, and Mesquite. She works with community partners, maintains credentialing, and collaborates with outreach programs in local communities. Andi believes that administration and passion in this industry is the backbone of daily business operations. Her goal is to ensure that the entire administrative function is strategically aligned with all other business functions and supports the successful creation, launch, execution, and sustainability of Crimson Counseling LLC and all it has to offer.
Andi Cribbs

Chief Executive Officer

Nate received his bachelors of science degree in Communications from Southern Utah University, where he was extremely involved in working as a Student Ambassador. Nate has operational and managerial experience and is passionate about education and trainings. Nate has experience working with students in residential treatment centers and experiential education. He has managed residential teams and helped them to grow in their roles. When not at work he can be found doing all kinds of adventure sports and especially loves rock climbing and snowboarding.
Nate Pollmann

Area Director – Cedar City

Brian King

Associate Director – St. George

QA / Systems / HR

Dellenie attended Dixie State University and obtained her Associates in Science in 2019 and is now studying Business Administration in Human Resources to obtain her bachelors. Dellenie has worked in the medical field for the majority of her work career. She has worked for Crimson Counseling since 2019. She has witnessed our expansion and growth working as an Administrator. She has enjoyed helping and working in an environment where she can contribute and help others who struggle with mental disabilities.

Human Resource Manager

Jo Whitney

Director of Business Development and Executive  Recruiter


Jamie has a multi departmental role including being an Adult Group Lead, Community Outreach Group Team Lead, and working with a new contract as a Crimson System of Care Parent Peer Support. Jamie is a Social Service Worker, RBT, and will be our first fully credentialed Family Peer Support Specialist with High Fidelity Wrap Around Services. Jamie is one of the founding members of Crimson and has helped build our team, train our teams, and make a difference with the many individuals we serve in our adult community services. Jamie has a passion for helping others and is a natural leader. You may catch her at Tab or the Loft or may see her at one of your clients' SOC meetings. We are lucky to have her full time at Crimson and to benefit from her expertise
Jamie Parry

Community-Based Services Director

Crimson counseling

Serving the individual is at the center of everything we do!